Principles of marketing /
Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 18th global ed. - Upper Saddle River, N.J. : Prentice Hall, 2021. - 728 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and indexes.
9781292341132
Marketing.
HF5415 / .K636 2021
Principles of marketing / Philip Kotler, Gary Armstrong. - 18th global ed. - Upper Saddle River, N.J. : Prentice Hall, 2021. - 728 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and indexes.
9781292341132
Marketing.
HF5415 / .K636 2021