Principles of services marketing /
Palmer, Adrian.
Principles of services marketing / Adrian Palmer. - 5th ed. - London ; New York : McGraw-Hill, c1994. - 606 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780077116279
Marketing--Management.
Service industries--Marketing.
HF5415.13 / .P3242 2008
Principles of services marketing / Adrian Palmer. - 5th ed. - London ; New York : McGraw-Hill, c1994. - 606 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780077116279
Marketing--Management.
Service industries--Marketing.
HF5415.13 / .P3242 2008