Marketing strategy : the thinking involved /

Hill, Mark E., 1957-

Marketing strategy : the thinking involved / Mark E. Hill. - Thousand Oaks, Calif. : SAGE Publications, c2013. - xxiv, 335 p. : ill. ; 26 cm.

Includes bibliographical references and index.

9781412987301 (pbk.) 141298730X (pbk.)


Marketing--Management.
Strategic planning.

HF5415.13 / .H546 2013