Marketing management / (Record no. 1057)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00745cam a2200229 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080107s2009 njua g b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780136009986 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0136009980 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780131357976 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131357972 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AE-FuU |
| Transcribing agency | AE-ShKH |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .K64 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 98 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | Philip Kotler, Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. | Pearson Prentice Hall, |
| Date of publication, distribution, etc. | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 v. (various pagings) : |
| Other physical details | col. ill. ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956- |
| 9 (RLIN) | 126 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Fujairah University | Fujairah University | 11/15/2022 | HF5415.13 .K64 2009 | 001869 | 11/15/2022 | C.1 | 11/15/2022 | Book | |||||||
| Main Library | Fujairah University | Fujairah University | 11/15/2022 | HF5415.13 .K64 2009 | 001870 | 11/15/2022 | C.2 | 11/15/2022 | Book |