MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02666cam a22002414a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110725s2012 caua g b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412991735 (hardcover : acid-free paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1412991730 (hardcover : acid-free paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412991742 (pbk. : acid-free paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1412991749 (pbk. : acid-free paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
AE-FuU |
| Transcribing agency |
AE-ShKH |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.M383 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McQuarrie, Edward F. |
| 9 (RLIN) |
2089 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The market research toolbox : |
| Remainder of title |
a concise guide for beginners / |
| Statement of responsibility, etc. |
Edward F. McQuarrie. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc. |
Sage Publications, |
| Date of publication, distribution, etc. |
c2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 253 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various types and techniques. It then examines what objectives can be met by doing market research and the expected payoffs. This text explores market research techniques such as secondary research, customer visits, focus groups, surveys, choice modeling and experimentation. The author describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them. The Third Edition of The Market Research Toolbox incorporates new material on Web surveys along with more information on data analysis and sampling theory for qualitative research. Additionally, a new closing chapter illuminates the limitations of market research to clarify when it should be employed. What's New sections have been added to every chapter and new examples are included throughout the text, along with updated suggested readings and references"--Provided by publisher. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Machine generated contents note: PrefaceChapter 1. Nature and Characteristics of Market ResearchChapter 2. Planning for Market ResearchChapter 3. Secondary ResearchChapter 4. Customer VisitsChapter 5. The Focus GroupChapter 6. Qualitative Sampling and Data AnalysisChapter 7. Survey ResearchChapter 8. Questionnaire DesignChapter 9. Choice Modeling via Conjoint AnalysisChapter 10. ExperimentationChapter 11. Sampling for Quantitative ResearchChapter 12. Quantitative Data AnalysisChapter 13. Combining Research Techniques Into Research StrategiesChapter 14. The Limits of Market Research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| General subdivision |
Methodology. |
