MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01148cam a22002534a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100624s2011 cau g bf 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412980180 (alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
AE-FuU |
| Transcribing agency |
AE-ShKH |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.3 |
| Item number |
.B323 2011 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Handbook of marketing scales : |
| Remainder of title |
multi-item measures for marketing and consumer behavior research / |
| Statement of responsibility, etc. |
editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing scales |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Los Angeles : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
c2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 603 p. ; |
| Dimensions |
29 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Published in cooperation with the Association for Consumer Research. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| General subdivision |
Research. |
| 9 (RLIN) |
1161 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Netemeyer, Richard G., |
| Dates associated with a name |
1956- |
| 9 (RLIN) |
2113 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Haws, Kelly L. |
| 9 (RLIN) |
2114 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bearden, William O., |
| Dates associated with a name |
1945- |
| Title of a work |
Handbook of marketing scales. |
| 9 (RLIN) |
2115 |
