Sales promotion : (Record no. 1085)

MARC details
000 -LEADER
fixed length control field 01185cam a2200253 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091019s2010 paua g 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749457044
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 074945704X
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749460051 (e-bk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749460059 (e-bk)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn457770832
040 ## - CATALOGING SOURCE
Original cataloging agency AE-FuU
Transcribing agency AE-ShKH
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5438.5
Item number .M85 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mullin, Roddy.
9 (RLIN) 2138
245 10 - TITLE STATEMENT
Title Sales promotion :
Remainder of title how to create, implement & integrate campaigns that really work /
Statement of responsibility, etc. Roddy Mullin.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Philadelphia :
Name of publisher, distributor, etc. Kogan Page Limited,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 262 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Main Library Fujairah University Fujairah University   11/15/2022   HF5438.5 .M85 2010 001917 11/15/2022 C.1 11/15/2022 Book
          Main Library Fujairah University Fujairah University   11/15/2022   HF5438.5 .M85 2010 001918 11/15/2022 C.2 11/15/2022 Book