HBR's 10 must reads on strategic marketing. (Record no. 3065)

MARC details
000 -LEADER
fixed length control field 01479cam a2200217 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120917s2013 maua 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781422189887 (pbk. : alk. paper)
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .H368 2013
245 00 - TITLE STATEMENT
Title HBR's 10 must reads on strategic marketing.
246 3# - VARYING FORM OF TITLE
Title proper/short title HBR's ten must reads on strategic marketing
246 3# - VARYING FORM OF TITLE
Title proper/short title Harvard business review's 10 must reads on strategic marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. Harvard Business Review Press,
Date of publication, distribution, etc. c2013.
300 ## - PHYSICAL DESCRIPTION
Extent v, 206 p. :
Other physical details ill. ;
Dimensions 21 cm.
490 0# - SERIES STATEMENT
Series statement HBR's 10 must reads series
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
9 (RLIN) 105
730 0# - ADDED ENTRY--UNIFORM TITLE
Uniform title Harvard business review.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Main Library Fujairah University Fujairah University   01/13/2025   HF5415.13 .H368 2013 005103 01/13/2025 C.1 01/13/2025 Book