Mobile marketing : (Record no. 478)

MARC details
000 -LEADER
fixed length control field 00851cam a2200217 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100729s2011 nyua g b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071743020 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071743022 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency AE-FuU
Transcribing agency AE-ShKH
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .V367 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Varnali, Kaan.
9 (RLIN) 1120
245 10 - TITLE STATEMENT
Title Mobile marketing :
Remainder of title fundamentals and strategy /
Statement of responsibility, etc. Kaan Varnali, Aysegul Toker, Cengiz Yilmaz.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 163 p. :
Other physical details ill. ;
Dimensions 22 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Defining mobile marketing -- Unique value propositions -- A consumer-centric model for mobile marketing -- The future of mobile marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Telemarketing.
9 (RLIN) 1121
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Toker, Aysegul.
9 (RLIN) 1122
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Yilmaz, Cengiz.
9 (RLIN) 1123
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Main Library Fujairah University Fujairah University   11/15/2022   HF5415.1265 .V367 2011 001858 11/15/2022 C.1 11/15/2022 Book