MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02982cam a2200217 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140602s2015 mau b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780199397129 (hardback : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
AE-FuU |
| Transcribing agency |
AE-ShKH |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD30.22 |
| Item number |
.S247 2015 |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Salvatore, Dominick. |
| 9 (RLIN) |
683 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Managerial economics in a global economy / |
| Statement of responsibility, etc. |
Dominick Salvatore. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
Oxford University Press, |
| Date of publication, distribution, etc. |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxvi, 756 p. ; |
| Dimensions |
25 cm. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Reflecting the highly globalized nature of tastes, production, labor markets, and financial markets in today's world, Managerial Economics in a Global Economy, Eighth Edition, presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints. Features * Integrates examples, data, and theories on the international ramifications of managerial decisions into the entire text, rather than segregating the material in a separate chapter * Incorporates 127 case studies, showing how firms actually reach managerial decisions today * Offers instructors maximum flexibility with a modular structure that is suitable for both full-term and briefer courses, and can be used with or without calculus * Includes a robust instructor ancillary package for adopters"-- |
| Assigning source |
Provided by publisher. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Managerial Economics in a Global Economy, Eighth Edition, synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints"-- |
| Assigning source |
Provided by publisher. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Machine generated contents note: -- PART ONE INTRODUCTION -- CHAPTER 1 The Nature and Scope of Managerial Economics -- CHAPTER 2 Demand, Supply, and Equilibrium Analysis -- CHAPTER 3 Optimization Techniques and New Management Tools -- PART TWO DEMAND ANALYSIS -- CHAPTER 4 Demand Theory -- CHAPTER 5 Demand Estimation -- CHAPTER 6 Demand Forecasting -- PART THREE PRODUCTION AND COST ANALYSIS -- CHAPTER 7 Production Theory and Estimation -- CHAPTER 8 Cost Theory and Estimation -- PART FOUR MARKET STRUCTURE AND PRICING PRACTICES -- CHAPTER 9 Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition -- CHAPTER 10 Oligopoly and Firm Architecture -- CHAPTER 11 Game Theory and Strategic Behavior -- CHAPTER 12 Pricing Practices -- PART FIVE REGULATION, RISK ANALYSIS, AND CAPITAL BUDGETING -- CHAPTER 13 Regulation and Antitrust: The Role of Government in the Economy -- CHAPTER 14 Risk Analysis -- CHAPTER 15 Long-Run Investment Decisions: Capital Budgeting. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Managerial economics. |
