MARC details
| 000 -LEADER |
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| fixed length control field |
03476cam a22002294a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
010330s2002 txua g b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0030340365 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780030340369 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
AE-FuU |
| Transcribing agency |
AE-ShKH |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF1416 |
| Item number |
.B476 2002 |
| 245 00 - TITLE STATEMENT |
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| Title |
Best practices in international marketing / |
| Statement of responsibility, etc. |
[edited by] Ilkka A. Ronkainen, Michael R. Czinkota. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
International marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Fort Worth : |
| Name of publisher, distributor, etc. |
Harcourt College Publishers, |
| Date of publication, distribution, etc. |
c2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 393 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
The Harcourt College Publishers series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 8# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Machine generated contents note: I -- I -- PART ONE ENVIRONMENTS AND MARKETS 27 -- C. Samuel Craig and Susan P Douglas, Conducting International Marketing Research in -- the Twenty-First Century 29 -- Swee Hoon Ang, Siew Meng Leong, and Philip Kotler, The Asian Apocalypse: Crisis -- Marketing for Consumers and Businesses 40 -- Ilkka A. Ronkainen and Jose-Luis Guerrero-Cusumano, Correlates of Intellectual Prop- -- erty Violation 61 -- Michael R. Czinkota, The Policy Gap in International Marketing 70 -- Roland Calori, Tugrul Atamer, and Pancho Nunes, International Competition in Mixed -- Industries 81 -- David Coen, The Impact of U.S. Lobbying Practice on the European Business-Govern- -- rnent Relationship 105 -- Edward Tse, Chinese Consumer Market: The Right Way to Achieve Profitable Growth 123 -- PART TWO MARKET ENTRY AND -- DEVELOPMENT 139 -- Mark Peterson and Naresh Malhotra, Country Segmentation Based on Objective Quality- -- of-Life Measures 141 -- Rajat K. Dhawan, Ramesh Mangaleswaran, Asutosh Padhi, Shirish Sankhe, Karsten -- Schween, and Paresh Vaish, The Asian Difference in B2B 160 -- David Ernst and Andrew M.J. Steinhubl, Alliances in Upstream Oil and Gas 169 -- PART THREE MARKETING MIX 181 -- Glenn Rifkin, Mach 3: Anatomy of Gillette's Latest Global Launch 183 -- Dana J. Alden, Jan-Benedict E.M. Steenkamp, and Rajeev Batra, Brand Positioning -- Through Advertising in Asia, North America, and Europe: The Role of Global Consumer -- Culture 193 -- Michael R. Czinkota and Masaaki Kotabe, Entering the Japanese Market 216 -- Vijay Govindarajan and Anil K. Gupta, Taking Wal-Mart Global: Lessons from Retail- -- ings Giant 228 -- Barbara Stittinger, Strategic Export Pricing: A Long and Winding Road 239 -- Johan Ahlberg, Nicklas Garemo, and Thomas Naucler, The Euro: How to Keep Your -- Prices Up and Your Competitors Down 261 -- Stephen J. Gould, Dawn B. Lerman, and Andreas F. Grein, Agency Perceptions and -- Practices on Global IMC 267 -- Earl D. Honeycutt, Jr., John B. Ford, Robert A. Lupton, and Theresa B. Flaherty, -- Selecting and Training the International Sales Force: Comparison of China and -- Slovakia 289 -- PART FOUR MARKETING PERFORMANCE -- AND EVALUATION 301 -- Michael Harvey and Milorad M. Novicevic, Staffing Global Marketing Positions: What -- We Don't Know Can Make a Difference 303 -- Karl Moore and Julian Birkinshaw, Managing Knowledge in Global Service Firms: Centers -- ofExcellence 318 -- Bernd Stauss and Paul Mang, "Culture Shocks"in Inter-Cultural Service Encounters 337 -- Sharon O'Donnell and Insik Jeong, Marketing Standardization within Global Industries: -- An Empirical Study of Peformance Implications 358 -- CREDITS 374 -- INDEX 375. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ronkainen, Ilkka A. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Czinkota, Michael R. |
