MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03333cam a2200241 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
160427s2012 caua g b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780857022400 |
| Qualifying information |
(hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0857022407 |
| Qualifying information |
(hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780857022417 |
| Qualifying information |
(pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0857022415 |
| Qualifying information |
(pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
AE-FuU |
| Transcribing agency |
AE-ShKH |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
GT3405 |
| Item number |
.E957 2012 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Events management : |
| Remainder of title |
an international approach / |
| Statement of responsibility, etc. |
Nicole Ferdinand & Paul J. Kitchin, [editors]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Los Angeles ; |
| -- |
London : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 364 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Written by a team of high profile, international authors, this exciting new text successfully combines theory and practice, making it a must-have for all students of Events Management. Events Management: An International Approach provides comprehensive coverage of all the most common types of events, preparing students for a future career in Events Management. Covering key issues such as fundraising, sponsorship and globalization, this text addresses the challenges and examines the realities of events management in an international context. A wide range of case studies and examples look at sporting, music, catering and fundraising events across the UK, Europe, Asia, Australia and the Middle East. Key features include: An international approach, drawing on a wide range of cases from around the world; Extensive pedagogical features such as Diary of an Event Manager; A companion website offering a full Instructor's Manual, PowerPoint slides, additional case studies and links to SAGE journal articles. This book is essential reading for all undergraduate and postgraduate students studying Events Management."--Publisher's website. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introducing an international approach to events management. Events in our changing world / Nicole Ferdinand & Stephen J. Shaw -- The international events environment / Nicole Ferdinand & Simone Wesner International events management in practice. Event design / Nazia Ali -- Event project management / Nigel L. Williams -- Building an events team / Bruce Johnson -- Event marketing / Rumen Gechev -- Financing events / Paul J. Kitchin -- Risk management / Brent W. Ritchie and Sacha Reid -- Event evaluation / Jo-anne Tull -- Contemporary issues in international events management. Sustainability and the events industry / Elena Cavagnaro, Albert Postma and Thomas Neese -- Ambush marketing: immoral or innovative? / Marc Mazodier -- The internationalization of sport events and leagues / Paul J. Kitchin -- The role of events in the hospitality sector / Ioannis Pantelidis -- The development of the corporate events sector / Ivna Reic -- Extended case studies. Sleeping through the static / Stephen Henderson -- The exportation of event expertise: taking best practise to international markets in the MICE sector / Sarah Edwards and Liander Taylor -- The marketing strategy for the 13th IAAF indoor world athletics championships 2010 in Doha: creating a value constellation / Tariq Saed Al-Abdulla, Maher N. Safi and Alain Ferrand -- Events operations: the London city airport's fundraising day / Polly Larner. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Special events |
| General subdivision |
Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ferdinand, Nicole. |
| 9 (RLIN) |
1920 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kitchin, Paul. |
| 9 (RLIN) |
1921 |
