Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
Material type:
TextLanguage: English Publication details: Boston : McGraw-Hill Irwin, c2009Edition: 9th international edDescription: xvii, 782 p. : ill. (some col.), col. map ; 26 cmISBN: 9780071280761Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesLOC classification: HF5415.13 | .P387 2009
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | Fujairah University | Main Library | HF5415.13 .P387 2009 (Browse shelf (Opens below)) | C.1 | Available | 001876 |
Browsing Fujairah University shelves, Collection: Main Library Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5415.13 .M369183 2007 Marketing plans : how to prepare them, how to use them / | HF5415.13 .P3242 2005 Principles of services marketing / | HF5415.13 .P3242 2008 Principles of services marketing / | HF5415.13 .P387 2009 Marketing management : knowledge and skills / | HF5415.13 .P388 2011 A preface to marketing management / | HF5415.13 .T35 2021 إدارة التسويق : مدخل متكامل = Marketing management : An integrated approach / | HF5415.13 .T35 2021 إدارة التسويق : مدخل متكامل = Marketing management : An integrated approach / |
Includes bibliographical references and index.
There are no comments on this title.