Exploring marketing research / William G. Zikmund, Barry J. Babin.
Material type:
TextLanguage: English Publication details: Mason, OH ; Thomson/South-Western, c2007Edition: 9th international edDescription: xxi, 698 p. : chiefly col. ill. ; 29 cmISBN: 9780324539028Subject(s): Marketing researchLOC classification: HF5415.2 | .Z54 2007
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | Fujairah University | Main Library | HF5415.2 .Z54 2007 (Browse shelf (Opens below)) | C.1 | Available | 001921 | |
| Book | Fujairah University | Main Library | HF5415.2 .Z54 2007 (Browse shelf (Opens below)) | C.2 | Available | 001922 |
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| HF5415.2 .L383 2012 Leading edge marketing research : 21st-century tools and practices / | HF5415.2 .M3825 2007 Marketing research essentials / | HF5415.2 .M383 2012 The market research toolbox : a concise guide for beginners / | HF5415.2 .Z54 2007 Exploring marketing research / | HF5415.2 .Z54 2007 Exploring marketing research / | HF5415.3 .B323 2011 Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / | HF5415.3 .B683 2022 Questionnaire design : how to plan, structure and write survey material for effective market research/ |
Includes bibliographical references and index.
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