The business of brands / by Jon Miller & David Muir.

By: Miller, Jon, 1971-Contributor(s): Muir, David, 1971-Material type: TextTextLanguage: English Publication details: Chichester, England ; Hoboken, N.J. : Wiley, c2004Description: xvi, 270 p. : ill. ; 24 cmISBN: 0470862599 (hbk. : alk. paper); 9780470862599Subject(s): Brand name products | Branding (Marketing) | Brand name products -- Management | Value addedLOC classification: HD69.B7 | M55 2004
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Includes bibliographical references and index.

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