Events marketing management : a consumer perspective / Ivna Reic.

By: Reic, IvnaMaterial type: TextTextLanguage: English Publication details: New York, NY : Routledge, 2016Description: 292 p. ; 24 cmISBN: 9780415533577 (hbk); 9781138901810 (pbk)Subject(s): Special events -- Marketing | Special events -- ManagementLOC classification: GT3405 | .R45 2016
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Includes bibliographical references and index.

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