Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Belch, George E. (George Edward), 1951-Contributor(s): Belch, Michael AMaterial type: TextTextLanguage: English Publication details: Boston : McGraw-Hill Irwin, c2009Edition: 8th international edDescription: xxv, 838 p. : col. ill. ; 29 cmISBN: 9780071284400Subject(s): Advertising | Sales promotion | Communication in marketingLOC classification: HF5823 | .B387 2009
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book Fujairah University
Main Library HF5823 .B387 2009 (Browse shelf (Opens below)) C.1 Available 002022
Book Fujairah University
Main Library HF5823 .B387 2009 (Browse shelf (Opens below)) C.2 Available 002023

Includes indexes.

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