Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee.
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TextLanguage: English Publication details: Harlow, Essex, England : Pearson Education, 2009Edition: 5th edDescription: xvi, 479 p. : ill. ; 25 cmISBN: 9780273713913 (pbk.); 0273713914 (pbk.)Subject(s): Export marketing -- Social aspects | International business enterprises -- Social aspects | Intercultural communicationLOC classification: HF1416 | .U85 2009
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | Fujairah University | Main Library | HF1416 .U85 2009 (Browse shelf (Opens below)) | C.1 | Available | 001793 |
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| HF1416 .F88 2011 The future of global business : a reader / | HF1416 .K443 2011 Global marketing / | HF1416 .M78 2001 Dun & Bradstreet's guide to doing business around the world / | HF1416 .U85 2009 Marketing across cultures / | HF1416.6.G7 B46 1998 Getting started in export : how to make the most of the available oppotunities / | HF1418 .H37 2011 الدور الاقتصادي للمناطق الحرة في جذب الإستثمارات : دراسة مقارنة / | HF1418.5 .O463 2005 The next global stage : challenges and opportunities in our borderless world / |
Includes bibliographical references and index.
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