Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

By: Dwyer, F. RobertContributor(s): Tanner, John FMaterial type: TextTextLanguage: English Series: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2002Edition: 2nd edDescription: xxix, 705 p. : ill. (some col.) ; 27 cmISBN: 9780071123327Subject(s): MarketingLOC classification: HF5415 | .D92 2002
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book Fujairah University
Main Library HF5415 .D92 2002 (Browse shelf (Opens below)) C.1 Available 001823

Includes bibliographical references and index.

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