Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler.

By: Lee, Nancy, 1945-Contributor(s): Kotler, Philip | Kotler, Philip. Social marketingMaterial type: TextTextLanguage: English Publication details: Thousand Oaks, Calif. : SAGE Publications, c2011Edition: 4th edDescription: xi, 502 p. : ill. ; 24 cmISBN: 9781412981491 (pbk. : alk. paper); 1412981492 (pbk. : alk. paper)Subject(s): Social marketing | Behavior modificationLOC classification: HF5414 | .K67 2011
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Fujairah University
Main Library HF5414 .K67 2011 (Browse shelf (Opens below)) C.1 Available 001814

Prev. ed. entered under: Kotler, Philip.

Includes bibliographical references and indexes.

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