Marketing plans : how to prepare them, how to use them / Malcolm McDonald.
Material type:
TextLanguage: English Publication details: Amsterdam ; Boston : Butterworth-Heinemann, 2007Edition: 6th edDescription: 675 p. : ill. ; 25 cmISBN: 9780750683869Subject(s): Marketing -- Management | Marketing -- PlanningLOC classification: HF5415.13 | .M369183 2007
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | Fujairah University | Main Library | HF5415.13 .M369183 2007 (Browse shelf (Opens below)) | C.1 | Available | 001840 |
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| HF5415.13 .L5883 2011 Services marketing : people, technology, strategy / | HF5415.13 .M352324 2008 Marketing management : a strategic decision-making approach / | HF5415.13 .M36344 2010 Marketing management / | HF5415.13 .M369183 2007 Marketing plans : how to prepare them, how to use them / | HF5415.13 .P3242 2005 Principles of services marketing / | HF5415.13 .P3242 2008 Principles of services marketing / | HF5415.13 .P387 2009 Marketing management : knowledge and skills / |
Includes index.
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