Principles of services marketing / Adrian Palmer.

By: Palmer, AdrianMaterial type: TextTextLanguage: English Publication details: London ; New York : McGraw-Hill, 2005Edition: 4th edDescription: 575 p. : ill. ; 24 cmISBN: 9780077107949Subject(s): Marketing -- Management | Service industries -- MarketingLOC classification: HF5415.13 | .P3242 2005
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Fujairah University
Main Library HF5415.13 .P3242 2005 (Browse shelf (Opens below)) C.1 Available 001841

Includes bibliographical references and index.

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