Principles of service marketing and management / Christopher Lovelock, Lauren Wright.

By: Lovelock, Christopher HContributor(s): Wright, LaurenMaterial type: TextTextLanguage: English Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002Edition: 2nd edDescription: xix, 436 p. : ill. (some col.) ; 26 cmISBN: 0130404675; 9780130404671Subject(s): Service industries -- United States -- Marketing | Service industries -- United States -- ManagementLOC classification: HD9981.5 | .L68 2002
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book Fujairah University
Main Library HD9981.5 .L68 2002 (Browse shelf (Opens below)) C.1 Available 001832
Book Fujairah University
Main Library HD9981.5 .L68 2002 (Browse shelf (Opens below)) C.2 Available 002230

Includes bibliographical references and index.

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