Marketing research essentials / Carl McDaniel Jr., Roger Gates.
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TextLanguage: English Publication details: Hoboken, N.J. : John Wiley, c2007Edition: 5th international edDescription: 544 p. : ill. ; 28 cmISBN: 9780324366075Subject(s): Marketing researchLOC classification: HF5415.2 | .M3825 2007
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | Fujairah University | Main Library | HF5415.2 .M3825 2007 (Browse shelf (Opens below)) | C.1 | Available | 001834 |
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| HF5415.157 .F67 2010 Managing quality : integrating the supply chain / | HF5415.2 .C635 2006 Marketing research / | HF5415.2 .L383 2012 Leading edge marketing research : 21st-century tools and practices / | HF5415.2 .M3825 2007 Marketing research essentials / | HF5415.2 .M383 2012 The market research toolbox : a concise guide for beginners / | HF5415.2 .Z54 2007 Exploring marketing research / | HF5415.2 .Z54 2007 Exploring marketing research / |
Includes bibliographical references and index.
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