Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

By: Zeithaml, Valarie AContributor(s): Bitner, Mary Jo | Gremler, Dwayne DMaterial type: TextTextLanguage: English Publication details: Boston : McGraw-Hill/Irwin, c2007Edition: 4th international edDescription: xxvii, 708 p. : ill., map ; 27 cmISBN: 9780071244961Subject(s): Service industries -- Marketing | Customer services | MarketingLOC classification: HD9980.5 | .Z45 2007
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Fujairah University
Main Library HD9980.5 .Z45 2007 (Browse shelf (Opens below)) C.1 Available 001845

Includes bibliographical references and index.

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