Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

By: Pride, William M, 1942-Contributor(s): Ferrell, O. CMaterial type: TextTextLanguage: English Publication details: Boston : Houghton Mifflin Co., c2003Edition: 12th edDescription: 1 v. (various pagings) : col. ill., col. maps ; 29 cmISBN: 0618192433 (Library ed.); 9780618192434Subject(s): MarketingLOC classification: HF5415 | .P658 2003
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book Fujairah University
Main Library HF5415 .P658 2003 (Browse shelf (Opens below)) C.1 Available 001850

Includes bibliographical references and indexes.

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