Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson.

By: Peter, J. PaulContributor(s): Olson, Jerry C. (Jerry Corrie), 1944-Material type: TextTextLanguage: English Publication details: New York : McGraw-Hill Irwin, c2010Edition: 9th international edDescription: xix, 554 p. : ill. ; 27 cmISBN: 9780071267816Other title: Consumer behavior and marketing strategySubject(s): Consumer behavior | MarketingLOC classification: HF5415.3 | .P468 2010
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Fujairah University
Main Library HF5415.3 .P468 2010 (Browse shelf (Opens below)) C.1 Available 001848

Includes bibliographical references and index.

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