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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. by Peter, J. Paul | Donnelly, James H. Edition: Twelfth ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: English Publication details: New York : McGraw-Hill/Irwin, 2011Availability: Items available for loan: 1 Call number: HF5415.13 .P388 2011.
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Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-. Edition: 9th international ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: English Publication details: New York : McGraw-Hill Irwin, c2010Other title: Consumer behavior and marketing strategy.Availability: Items available for loan: 1 Call number: HF5415.3 .P468 2010.
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