Managerial economics : foundations of business analysis and strategy / Christopher R. Thomas, S. Charles Maurice.

By: Thomas, Christopher RContributor(s): Maurice, S. CharlesMaterial type: TextTextLanguage: English Series: The McGraw-Hill economics seriesPublication details: New York : McGraw-Hill/Irwin, c2013Edition: 11th international edDescription: xx, 748 p. : ill. ; 24 cmISBN: 9781259071515Subject(s): Managerial economicsLOC classification: HD30.22 | .M39 2013
Contents:
Some preliminaries -- Managers, profits, and markets -- Demand, supply, and market equilibrium -- Marginal analysis for optimal decisions -- Basic estimation techniques -- Demand analysis -- Theory of consumer behavior -- Elasticity and demand -- Demand estimation and forecasting -- Production and cost in the short run -- Production and cost in the long run -- Production and cost estimation -- Profit maximization in various market structures -- Managerial decisions in competitive markets -- Managerial decisions for firms with market power -- Strategic decision making in oligopoly markets -- Advanced topics in managerial economics -- Advanced pricing techniques -- Decisions under risk and uncertainty -- Chapter16: government regulation of business.
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Fujairah University
Main Library HD30.22 .M39 2013 (Browse shelf (Opens below)) C.1 Available 002360

Some preliminaries -- Managers, profits, and markets -- Demand, supply, and market equilibrium -- Marginal analysis for optimal decisions -- Basic estimation techniques -- Demand analysis -- Theory of consumer behavior -- Elasticity and demand -- Demand estimation and forecasting -- Production and cost in the short run -- Production and cost in the long run -- Production and cost estimation -- Profit maximization in various market structures -- Managerial decisions in competitive markets -- Managerial decisions for firms with market power -- Strategic decision making in oligopoly markets -- Advanced topics in managerial economics -- Advanced pricing techniques -- Decisions under risk and uncertainty -- Chapter16: government regulation of business.

Includes bibliographical references and index.

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