| 000 | 00746cam a22002174a 4500 | ||
|---|---|---|---|
| 008 | 040907s2006 nyua g b 001 0 eng d | ||
| 020 | _a0072837861 (alk. paper) | ||
| 020 | _a9780071115711 | ||
| 040 |
_aAE-FuU _cAE-ShKH |
||
| 041 | 0 | _aeng | |
| 050 | 1 | 4 |
_aHF5415.2 _b.C635 2006 |
| 100 | 1 |
_aCooper, Donald R. _92076 |
|
| 245 | 1 | 0 |
_aMarketing research / _cDonald R. Cooper, Pamela S. Schindler. |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2006. |
||
| 300 |
_axix, 790 p. : _bill. ; _c28 cm. + _e1 CD-ROM (3 1/2 in.) |
||
| 490 | 0 | _aThe McGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references (p. 726-749) and indexes. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 |
_aSchindler, Pamela S. _92077 |
|
| 999 |
_c1050 _d1050 |
||