000			01401cam a2200229 a 4500
008			090206s2009 xxka g 001 0 eng
020			_a9780199239429
020			_a0199239428
040			_aAE-FuU _cAE-ShKH
041	0		_aeng
050	0	0	_aHD62.4 _b.L44 2009
100	1		_aLee, Kiefer. _9491
245	1	0	_aGlobal marketing management : _bchanges, new challenges, and strategies / _cKiefer Lee, Steve Carter.
250			_a2nd ed.
260			_aOxford ; _aNew York : _bOxford University Press, _c2009.
300			_axxvii, 565 p. : _bcol. ill. ; _c27 cm.
500			_aIncludes index.
505	0		_aChanges and new challenges -- The global marketing environment -- Understanding globalization -- Understanding global cultures and buyer behaviour -- Understanding global social and ethical issues -- Opportunity analysis and selection of markets -- Market entry strategies -- Creating, developing, and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Managing global marketing relationships -- Global pricing and terms of access -- Sales force management and negotiation -- Organizing and controlling global marketing operations.
650		0	_aInternational business enterprises _xManagement.
650		0	_aStrategic planning. _9105
700	1		_aCarter, S. _q(Steve) _92186
999			_c1122 _d1122