| 000 | 01122cam a2200229 a 4500 | ||
|---|---|---|---|
| 008 | 151009s2016 nyu g b 001 0 eng | ||
| 020 | _a9780231175449 (cloth : alk. paper) | ||
| 020 | _z9780231541657 (e-book) | ||
| 040 |
_aAE-FuU _cAE-ShKH |
||
| 041 | 0 | _aeng | |
| 050 | 0 | 0 |
_aHD45 _b.R6335 2016 |
| 100 | 1 |
_aRogers, David L., _d1970- _eauthor. _91856 |
|
| 245 | 1 | 4 |
_aThe digital transformation playbook : _brethink your business for the digital age / _cDavid L. Rogers. |
| 260 |
_aNew York : _bColumbia Business School Pub., _c2016. |
||
| 300 |
_axi, 278 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aThe five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models. | |
| 650 | 0 |
_aTechnological innovations _xManagement. _91446 |
|
| 650 | 0 |
_aInformation technology _xManagement. _9114 |
|
| 650 | 0 | _aNew products. | |
| 650 | 0 |
_aStrategic planning. _9105 |
|
| 999 |
_c1204 _d1204 |
||