000			01500cam a2200217 a 4500
008			120716s2013 nyua g b 001 0 eng d
020			_a9781259071515
040			_aAE-FuU _cAE-ShKH
041	0		_aeng
050	1	4	_aHD30.22 _b.M39 2013
100	1		_aThomas, Christopher R.
245	1	0	_aManagerial economics : _bfoundations of business analysis and strategy / _cChristopher R. Thomas, S. Charles Maurice.
250			_a11th international ed.
260			_aNew York : _bMcGraw-Hill/Irwin, _cc2013.
300			_axx, 748 p. : _bill. ; _c24 cm.
490	0		_aThe McGraw-Hill economics series
505	0		_aSome preliminaries -- Managers, profits, and markets -- Demand, supply, and market equilibrium -- Marginal analysis for optimal decisions -- Basic estimation techniques -- Demand analysis -- Theory of consumer behavior -- Elasticity and demand -- Demand estimation and forecasting -- Production and cost in the short run -- Production and cost in the long run -- Production and cost estimation -- Profit maximization in various market structures -- Managerial decisions in competitive markets -- Managerial decisions for firms with market power -- Strategic decision making in oligopoly markets -- Advanced topics in managerial economics -- Advanced pricing techniques -- Decisions under risk and uncertainty -- Chapter16: government regulation of business.
504			_aIncludes bibliographical references and index.
650		0	_aManagerial economics.
700	1		_aMaurice, S. Charles. _91727
999			_c1305 _d1305