000			01724cam a22002054a 4500
008			040219s2004 mau g b 001 0 eng
020			_a1591391865
020			_a9781591391869
040			_aAE-FuU _cAE-ShKH
041	0		_aeng
050	0	0	_aHC79.T4 _bJ625 2004
100	1		_aJohansson, Frans. _92515
245	1	4	_aThe Medici effect : _bbreakthrough insights at the intersection of ideas, concepts, and cultures / _cFrans Johansson.
260			_aBoston, Mass. : _bHarvard Business School Press, _cc2004.
300			_axiii, 207 p. ; _c25 cm.
504			_aIncludes bibliographical references (p. 191-200) and index.
505	0		_aThe intersection: your best chance to innovate: monkeys and mind readers -- The rise of intersections: the sounds of Shakira and the emotions of Shrek -- Break down the barriers between fields: sea urchin lollipops and Darwin's finches -- How to make the barriers fall: Heathrow Tunnel and restaurants without food -- Randomly combine concepts: card games and sky rises -- How to find the combinations: meteorite crashes and code breakers -- Ignite an explosion of ideas: submarines and tubular bells -- How to capture the explosion: MacGyver and boiling potatoes -- Execute past your failures: violence and school curricula -- How to succeed in the face of failure: Palm Pilots and counterproductive carrots -- Break out of your network: ants and truck drivers -- How to leave the network behind: penguins and meditation -- Take risks and overcome fear: airplanes and serial entrepreneurs -- How to adopt a balanced view of risk: elephants and epidemics -- Step into the intersection and create the Medici effect.
650		0	_aTechnological innovations. _91446
650		0	_aCreative thinking.
999			_c1360 _d1360