| 000 | 01038cam a2200181 a 4500 | ||
|---|---|---|---|
| 008 | 160803s2017 cau g b 001 0 eng | ||
| 020 | _a9781506308104 (pbk. : alk. paper) | ||
| 040 |
_aAE-FuU _cAE-ShKH |
||
| 050 | 0 | 0 |
_aP96.A86 _bK84 2018 |
| 100 | 1 |
_aKuehn, Scott A. _9494 |
|
| 245 | 1 | 4 |
_aThe basics of media writing : _ba strategy-based approach / _cScott A. Kuehn, Andrew Lingwall. |
| 260 |
_aLos Angeles : _bSAGE | CQ Press, _c2018. |
||
| 300 |
_axxxi, 534 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aYou as a writer -- Media writing professions and strategies -- Media writing style and language conventions -- Reporting and interviewing -- Hard news and feature writing -- Electronic news writing: radio and television -- Copy editing -- Media law and ethics -- Writing for social media -- Web copywriting -- Persuasive writing -- Public relations -- Advertising -- Business communication -- Appendices. | |
| 650 | 0 |
_aMass media _xAuthorship. |
|
| 700 | 1 |
_aLingwall, James Andrew, _eauthor. _9496 |
|
| 999 |
_c146 _d146 |
||