000			01479cam a2200217 a 4500
008			120917s2013 maua 001 0 eng
020			_a9781422189887 (pbk. : alk. paper)
041	0		_aeng
050	0	0	_aHF5415.13 _b.H368 2013
245	0	0	_aHBR's 10 must reads on strategic marketing.
246	3		_aHBR's ten must reads on strategic marketing
246	3		_aHarvard business review's 10 must reads on strategic marketing
260			_aBoston, Mass. : _bHarvard Business Review Press, _cc2013.
300			_av, 206 p. : _bill. ; _c21 cm.
490	0		_aHBR's 10 must reads series
500			_aIncludes index.
505	0		_aRethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.
650		0	_aMarketing _xManagement.
650		0	_aStrategic planning. _9105
730	0		_aHarvard business review.
999			_c3065 _d3065