| 000 | 02275cam a2200265 a 4500 | ||
|---|---|---|---|
| 008 | 220713s2022 enka b 001 0 eng d | ||
| 020 |
_a9781398604148 _q(hardback) |
||
| 020 |
_a9781398604124 _q(paperback) |
||
| 020 |
_z9781398604131 _q(ebook) |
||
| 041 | 0 | _aeng | |
| 050 | 0 | 0 |
_aHF5415.3 _b.B683 2022 |
| 100 | 1 |
_aBrace, Ian, _d1949- _94337 |
|
| 245 | 1 | 0 |
_aQuestionnaire design : _bhow to plan, structure and write survey material for effective market research/ _cIan Brace and Kate Bolton. |
| 250 | _a5th ed. | ||
| 260 |
_aLondon ; _aNew York, NY : _bKoganPage, _c2022. |
||
| 300 |
_aix, 327 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"Good data is central to information-based decision making. Increasing access to online survey software is allowing more organizations to benefit from contact with their customers, employees and the public. However, the challenges facing the questionnaire writer remain and the greater volume of surveys and demands on potential respondents' time is making the task even harder. Your questionnaire needs to work better than ever to keep their attention. Questionnaire Design provides comprehensive and practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency. You can't write a good questionnaire unless you know exactly what you are trying to achieve. This updated fifth edition recognizes this fundamental challenge, with advice for gaining the clarity needed to plan and focus your questionnaire. It continues to provide guidance for those using interviewer administered surveys, but now reflects the primacy of online and the challenges that brings. With pressure on everyone's time, this revised edition makes it even easier to navigate to the key points with new bullet-pointed takeaways at the end of each chapter" --Amazon. | ||
| 650 | 0 |
_aMarketing research _xMethodology. |
|
| 650 | 0 |
_aQuestionnaires _xDesign. _94338 |
|
| 650 | 6 |
_aMarketing _xRecherche _xM�ethodologie. |
|
| 650 | 0 |
_aMarketing research _xMethodology. _2fast _0(OCoLC)fst01010296 _94339 |
|
| 650 | 0 |
_aQuestionnaires _xDesign. _2fast _0(OCoLC)fst01085695 _94338 |
|
| 700 | 1 |
_aBolton, Kate. _94340 |
|
| 999 |
_c3074 _d3074 |
||