| 000 | 00788cam a22002174a 4500 | ||
|---|---|---|---|
| 008 | 110610s2012 caua g b 001 0 eng d | ||
| 020 | _a9781412987240 (pbk. : alk. paper) | ||
| 020 | _a1412987245 (pbk. : alk. paper) | ||
| 040 |
_aAE-FuU _cAE-ShKH |
||
| 041 | 0 | _aeng | |
| 050 | 0 | 0 |
_aHF5814 _b.U78 2012 |
| 245 | 0 | 0 |
_aUsing qualitative research in advertising : _bstrategies, techniques, and applications / _cMargaret A. Morrison ... [et al.]. |
| 250 | _a2nd ed. | ||
| 260 |
_aThousand Oaks, Calif. : _bSAGE, _cc2012. |
||
| 300 |
_axv, 218 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _xResearch. |
|
| 650 | 0 |
_aMarketing research _xMethodology. |
|
| 650 | 0 |
_aQualitative research. _9862 |
|
| 700 | 1 |
_aMorrison, Margaret A. _9863 |
|
| 999 |
_c327 _d327 |
||