| 000 | 00800cam a22002294a 4500 | ||
|---|---|---|---|
| 008 | 050406s2006 njua g b 001 0 eng | ||
| 020 | _a0131465600 | ||
| 020 | _a9780131465602 | ||
| 040 |
_aAE-FuU _cAE-ShKH |
||
| 041 | 0 | _aeng | |
| 050 | 0 | 0 |
_aHF5823 _b.W455 2006 |
| 100 | 1 |
_aWells, William, _d1926- |
|
| 245 | 1 | 0 |
_aAdvertising : _bprinciples & practice / _cWilliam Wells, Sandra Moriarty, John Burnett. |
| 246 | 3 |
_aAdvertising : _bprinciples and practice |
|
| 250 | _a7th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2006. |
||
| 300 |
_axxxi, 592 p. ; _bcol. ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references (p. 575-580) and index. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aBurnett, John, _d1944- _9899 |
|
| 700 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst) _9900 |
|
| 999 |
_c344 _d344 |
||