| 000 | 00793cam a2200229 a 4500 | ||
|---|---|---|---|
| 008 | 080904s2009 xxka g b 001 0 eng | ||
| 020 | _a9780273713913 (pbk.) | ||
| 020 | _a0273713914 (pbk.) | ||
| 040 |
_aAE-FuU _cAE-ShKH |
||
| 041 | 0 | _aeng | |
| 050 | 0 | 0 |
_aHF1416 _b.U85 2009 |
| 100 | 1 |
_aUsunier, Jean-Claude. _91051 |
|
| 245 | 1 | 0 |
_aMarketing across cultures / _cJean-Claude Usunier, Julie Anne Lee. |
| 250 | _a5th ed. | ||
| 260 |
_aHarlow, Essex, England : _bPearson Education, _c2009. |
||
| 300 |
_axvi, 479 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aExport marketing _xSocial aspects. |
|
| 650 | 0 |
_aInternational business enterprises _xSocial aspects. |
|
| 650 | 0 |
_aIntercultural communication. _995 |
|
| 700 | 1 |
_aLee, Julie Anne. _9491 |
|
| 999 |
_c439 _d439 |
||