| 000 | 00692cam a22002054a 4500 | ||
|---|---|---|---|
| 008 | 040109s2004 mau g 000 0 eng | ||
| 020 | _a1591395054 | ||
| 040 |
_aAE-FuU _cAE-ShKH |
||
| 041 | 0 | _aeng | |
| 050 | 0 | 0 |
_aHF5415.13 _b.W495 2004 |
| 245 | 0 | 0 | _aWhen marketing becomes a minefield. |
| 260 |
_aBoston : _bHarvard Business School Press, _cc2004. |
||
| 300 |
_a187 p. ; _c21 cm. |
||
| 490 | 0 | _aManagement dilemmas | |
| 500 | _a"What will you do?"--Cover. | ||
| 500 | _a"Case studies from the pages of Harvard business review"--Cover. | ||
| 650 | 0 |
_aMarketing _xManagement _vProblems, exercises, etc. |
|
| 710 | 2 |
_aHarvard Business School. _bPress. _9807 |
|
| 730 | 0 | _aHarvard business review. | |
| 999 |
_c468 _d468 |
||