000			00849cam a22002414a 4500
008			110819s2011 caua g b 001 0 eng
020			_a9781412981491 (pbk. : alk. paper)
020			_a1412981492 (pbk. : alk. paper)
040			_aAE-FuU _cAE-ShKH
041	0		_aeng
050	0	0	_aHF5414 _b.K67 2011
100	1		_aLee, Nancy, _d1945- _9491
245	1	0	_aSocial marketing : _binfluencing behaviors for good / _cNancy R. Lee, Philip Kotler.
250			_a4th ed.
260			_aThousand Oaks, Calif. : _bSAGE Publications, _cc2011.
300			_axi, 502 p. : _bill. ; _c24 cm.
500			_aPrev. ed. entered under: Kotler, Philip.
504			_aIncludes bibliographical references and indexes.
650		0	_aSocial marketing.
650		0	_aBehavior modification.
700	1		_aKotler, Philip. _998
700	1		_aKotler, Philip. _tSocial marketing. _998
999			_c473 _d473