| 000 | 00601pam a2200193 a 4500 | ||
|---|---|---|---|
| 008 | 940128s2005 xxka g b 001 0 eng d | ||
| 020 | _a9780077107949 | ||
| 040 |
_aAE-FuU _cAE-ShKH |
||
| 041 | 0 | _aeng | |
| 050 | 1 | 4 |
_aHF5415.13 _b.P3242 2005 |
| 100 | 1 |
_aPalmer, Adrian. _9659 |
|
| 245 | 1 | 0 |
_aPrinciples of services marketing / _cAdrian Palmer. |
| 250 | _a4th ed. | ||
| 260 |
_aLondon ; _aNew York : _bMcGraw-Hill, _c2005. |
||
| 300 |
_a575 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aService industries _xMarketing. |
|
| 999 |
_c481 _d481 |
||