| 000 | 00656cam a22002054a 4500 | ||
|---|---|---|---|
| 008 | 041221s2007 njua g b 001 0 eng d | ||
| 020 | _a9780324366075 | ||
| 040 |
_aAE-FuU _cAE-ShKH |
||
| 041 | 0 | _aeng | |
| 050 | 1 | 4 |
_aHF5415.2 _b.M3825 2007 |
| 100 | 1 | _aMcDaniel, Carl D. | |
| 245 | 1 | 0 |
_aMarketing research essentials / _cCarl McDaniel Jr., Roger Gates. |
| 250 | _a5th international ed. | ||
| 260 |
_aHoboken, N.J. : _bJohn Wiley, _cc2007. |
||
| 300 |
_a544 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 730 | 0 | 2 |
_aSPSS for Windows. _91136 |
| 700 | 1 |
_aGates, Roger H., _d1942- _91137 |
|
| 999 |
_c486 _d486 |
||