000			01515cam a2200241 a 4500
008			091019s2011 nyua g b 001 0 eng
020			_a9780073529967 (alk. paper)
020			_a0073529966 (alk. paper)
020			_a9780071221115 (pbk.)
020			_a0071221115 (pbk.)
040			_aAE-FuU _cAE-ShKH
041	0		_aeng
050	0	0	_aHF5415.13 _b.P388 2011
100	1		_aPeter, J. Paul.
245	1	2	_aA preface to marketing management / _cJ. Paul Peter, James H. Donnelly, Jr.
250			_aTwelfth ed.
260			_aNew York : _bMcGraw-Hill/Irwin, _c2011.
300			_axiv, 258 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_aEssentials of marketing management. Strategic planning and the marketing management process -- Marketing information, research, and understanding the target market. Marketing research : process and systems for decision making ; Consumer behavior ; Business, government, and institutional buying ; Market segmentation ; Product and brand strategy ; New product planning and development ; Integrated marketing communications ; Major Federal agencies involved in control of advertising ; Personal selling, relationship building, and sales management ; Distribution strategy Pricing strategy ; The marketing of services ; Global marketing -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Developing marketing plans.
650		0	_aMarketing _xManagement.
700	1		_aDonnelly, James H. _91142
999			_c489 _d489