| 000 | 00795cam a22002174a 4500 | ||
|---|---|---|---|
| 008 | 060703s2008 nyua g b 001 0 eng d | ||
| 020 | _a9780071101097 | ||
| 040 |
_aAE-FuU _cAE-ShKH |
||
| 041 | 0 | _aeng | |
| 050 | 1 | 4 |
_aHF5415.13 _b.M352324 2008 |
| 100 | 1 |
_aMullins, John W. _q(John Walker) _91145 |
|
| 245 | 1 | 0 |
_aMarketing management : _ba strategic decision-making approach / _cJohn W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. |
| 250 | _a6th international ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc2008. |
||
| 300 |
_axxii, 533 p. : _bill. ; _c26 cm. |
||
| 490 | 0 | _aMcgraw-Hill/Irwin series in marketing | |
| 500 | _aPrevious ed. entered under title. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aWalker, Orville C. | |
| 999 |
_c491 _d491 |
||