| 000 | 00771cam a2200205 a 4500 | ||
|---|---|---|---|
| 008 | 110707s2012 nyua g b 001 0 eng d | ||
| 020 | _a9780071317023 | ||
| 040 |
_aAE-FuU _cAE-ShKH |
||
| 041 | 0 | _aeng | |
| 050 | 1 | 4 |
_aHF5415 _b.M378 2012 |
| 100 | 1 |
_aPerreault, William D. _91158 |
|
| 245 | 1 | 0 |
_aEssentials of marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. |
| 250 | _a13th international ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill/Irwin, _cc2012. |
||
| 300 |
_axl, 640, 32, 10 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aCannon, Joseph P., _cPh. D. _91159 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _91160 |
|
| 999 |
_c496 _d496 |
||