| 000 | 00741cam a2200217 a 4500 | ||
|---|---|---|---|
| 008 | 080818s2009 mauab g b 001 0 eng d | ||
| 020 | _a9780071288385 | ||
| 040 |
_aAE-FuU _cAE-ShKH |
||
| 041 | 0 | _aeng | |
| 050 | 1 | 4 |
_aHF1416 _b.C375 2009 |
| 100 | 1 |
_aCateora, Philip R. _91742 |
|
| 245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora, Mary C. Gilly, John L. Graham. |
| 250 | _a14th international ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2009. |
||
| 300 |
_axxxi, 711 p. : _bill. (chiefly col.), maps ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aExport marketing. | |
| 650 | 0 | _aInternational business enterprises. | |
| 700 | 1 |
_aGilly, Mary C. _91743 |
|
| 700 | 1 |
_aGraham, John L. _91406 |
|
| 999 |
_c883 _d883 |
||