000			02813cam a2200229 a 4500
008			091201s2010 nyuab g b 001 0 eng
020			_a9780521195331 (hardback)
020			_a0521195330 (hardback)
040			_aAE-FuU _cAE-ShKH
041	0		_aeng
050	0	0	_aHM851 _b.E24 2010
100	1		_aEasley, David. _91890
245	1	0	_aNetworks, crowds, and markets : _breasoning about a highly connected world / _cDavid Easley, Jon Kleinberg.
260			_aNew York : _bCambridge University Press, _c2010.
300			_axv, 727 p. : _bill., map ; _c27 cm.
520			_a"Over the past decade there has been a growing public fascination with the complex connectedness of modern society. This connectedness is found in many incarnations: in the rapid growth of the Internet, in the ease with which global communication takes place, and in the ability of news and information as well as epidemics and financial crises to spread with surprising speed and intensity. These are phenomena that involve networks, incentives, and the aggregate behavior of groups of people; they are based on the links that connect us and the ways in which our decisions can have subtle consequences for others. This introductory undergraduate textbook takes an interdisciplinary look at economics, sociology, computing and information science, and applied mathematics to understand networks and behavior. It describes the emerging field of study that is growing at the interface of these areas, addressing fundamental questions about how the social, economic, and technological worlds are connected"--Provided by publisher.
504			_aIncludes bibliographical references and index.
505	8		_aMachine generated contents note: 1. Overview; Part I. Graph Theory and Social Networks: 2. Graphs; 3. Strong and weak ties; 4. Networks in their surrounding contexts; 5. Positive and negative relationships; Part II. Game Theory: 6. Games; 7. Evolutionary game theory; 8. Modeling network traffic using game theory; 9. Auctions; Part III. Markets and Strategic Interaction in Networks: 10. Matching markets; 11. Network models of markets with intermediaries; 12. Bargaining and power in networks; Part IV. Information Networks and the World Wide Web: 13. The structure of the Web; 14. Link analysis and Web search; 15. Sponsored search markets; Part V. Network Dynamics: Population Models: 16. Information cascades; 17. Network effects; 18. Power laws and rich-get-richer phenomena; Part VI. Network Dynamics: Structural Models: 19. Cascading behavior in networks; 20. The small-world phenomenon; 21. Epidemics; Part VII. Institutions and Aggregate Behavior: 22. Markets and information; 23. Voting; 24. Property.
650		0	_aTelecommunication _xSocial aspects. _9456
650		0	_aInformation society. _9114
700	1		_aKleinberg, Jon. _91891
999			_c966 _d966