The digital transformation playbook : rethink your business for the digital age /
Rogers, David L., 1970-
The digital transformation playbook : rethink your business for the digital age / David L. Rogers. - New York : Columbia Business School Pub., 2016. - xi, 278 p. ; 24 cm.
Includes bibliographical references and index.
The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.
9780231175449 (cloth : alk. paper)
Technological innovations--Management.
Information technology--Management.
New products.
Strategic planning.
HD45 / .R6335 2016
The digital transformation playbook : rethink your business for the digital age / David L. Rogers. - New York : Columbia Business School Pub., 2016. - xi, 278 p. ; 24 cm.
Includes bibliographical references and index.
The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.
9780231175449 (cloth : alk. paper)
Technological innovations--Management.
Information technology--Management.
New products.
Strategic planning.
HD45 / .R6335 2016